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Marketing Moment: Creativity In the Folds of the Sunday Paper
I found this advertisement for the state of Wyoming in my Sunday paper. The imagery immediately grabbed my eye and I picked it out of the crowd of advertisements. The piece is creative, visually...
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Act! Roadshows & Events
Act! roadshows are coming up! Who’s excited? We know a lot of you are Act! customers and are probably wondering when a roadshow will be coming to a location near you – right? Check out this post in The...
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Fall for a Warm Welcome
The first day of autumn is only weeks away (September 22nd) and with the change of seasons approaching, it’s time to apply the lessons learned from your customer interactions and make the alterations...
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Using Landing Pages to Maximize Value
So you have your online campaign all set up and ready to go; your email is looking great and you even had some banner ads created to place on a local online publication. You have the perfect tools in...
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Marketing Moment: Making a Positive out of a Negative
I am an avid Groupon user, and mostly, I am more than satisfied with my purchases, however, every now and then I’m not quite as happy and some items get returned. As I’m a frequent online shopper, I’m...
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Top 10 Tips for Using Email to Drive Sales
How can the original form of social media be used to drive sales? Check out our tips below to learn how you can effectively use email to build customer relationships and increase your sales! See all of...
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5 Common Web Design Mistakes
You’ve spent countless hours building and agonizing over every detail of your website. You love it, and you think your customers will too—but the leads aren’t coming and the money isn’t flowing. What’s...
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Marketing Moment: Exclusive Membership Increases Customer Loyalty
As you may already know, from my first post, I work as a bartender on the weekends. Recently, my bar (and many others in the downtown area) was approached by a new company with a great concept to...
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Don’t wait – dig in and discover what your subscribers are looking for!
Tracking the performance of your email campaigns is one of the key steps to evaluating the health of your email program. The aggregate campaign summary reports provide directional trends and...
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The “Influencer” and Their Importance
An influencer within an organization is someone who is not the decision maker directly, however heavily influences decision making. They are important to keep an eye on for many reasons – here are...
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