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Marketing Moment: Determine Your Brand’s Voice
I recently made a phone call to the Customer Service of a large company to discuss some challenges I have been having with my service. After explaining my situation, the agent I was speaking with said...
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5 Lessons for Small Businesses Inspired by Driving in a Colorado Snowstorm
One of the many benefits to living in Colorado is our proximity to the mountains. I-70 leads cars up and through the mountains to numerous winter playgrounds. When the pavement is dry, driving on I-70...
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Winning and Losing Sales With Email
I have been looking into some software options shopping around with different companies. Most have comparative prices so that’s not a huge consideration, however, the product itself is extremely...
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FAQ Friday: How do I follow a blog?
With an estimated 31 million bloggers (source), there are a lot of people out there creating content on a regular basis. Blogs offer wonderful insight into various industries, up-to-date information...
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Technology, Micro and Small Businesses, and the Adoption Curve
I have spent a lot of time recently thinking about Micro and Small Businesses and how current technological advancements will impact them long term. Because these businesses are the core users of our...
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Sometimes We All Need to QTIP
One of the things that we hear often is “The Customer is always right.” Then we also hear that that’s not always true. One of the rules of thumb you can share with your service, sales and support...
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An Email Marketing Lesson from #SXSW – Grow Your List
SXSW took place earlier this month. It is arguably the best conference for digital and interactive businesses. SXSW calls it, “most energetic, inspiring and creative event of the year,” and they are...
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Marketing Moment: Lessons from the Tale of a Sales Fail
We were recently considering trying a new company for our internet service. We heard their speed was incredibly fast and reliable. So, my husband gave them a call and they explained they’d be sending a...
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Ideas for Segmenting Your Email List
Segmentation of your lists not only will make it easier to manage your contacts, but is also essential for delivering relevant, valuable content to the right recipients when they want it. While there...
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Top 10 Tips for Designing a Sales Email
Many of the businesses we work with use their email marketing primarily for sales. I asked our Sales Team to help us pull together a list with the most important tips for designing a sales email. Here...
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Marketing Moment: Make the Customer Think They Are Right
My friend recently told me about an interaction she had over an order at a coffee shop. She ordered a decaf latte. At 8 months pregnant, she always chooses to drink decaf. After waiting for about 10...
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Design Inspiration: Ad Concepts from a Simpler Time
Sometimes it is nice to reflect on a simpler time. Sao Paulo ad agency, Moma, did just that with these ad concepts for social networks. They imagined what would have been said about the networks if...
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Don’t go On Fifty First Dates: Qualify Your Sales Leads
Qualifying leads is a severely underrated step in the sales process; countless companies still aren’t utilizing it, squandering time on uninterested prospects. Qualifying leads is a lot like a first...
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Marketing Moment: Solving Customer Service Problems by Asking the Right...
Last week we wrote a blog about the customer being right. In the scenario given, the customer ordering coffee felt blamed for the mistake rather than the barista using tact in resolving the issue....
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Top 10 Tips to Create Content for Your Blog
Have you heard the buzz in the marketing world this year? “Content is king!” If that’s true, the most up to date content for most of our businesses is on our blogs. Here are some of our best tips to...
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Marketing Moment: Winning Customer Loyalty through Consistency
A few weeks ago, my wife and I had a restaurant experience that could have cost that restaurant’s owner hundreds of dollars in lost revenue as a result of my family never dining there again. However,...
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Top 5 Twitter Hashtag Tips: What They Are and How to Use Them
Over 500 million Twitter users are posting over 340 million tweets every day, and a majority of those tweets include hashtags. Chris Messina, also known as the “hash godfather”, officially invented...
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Drive Clicks with These 7 Email Design Tips
Originally published in the May 2013 Edition of the Thoughtspot Newsletter. One of the best ways to measure email success is through clicks. Since getting clicks is usually the main goal of an email,...
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Green Marketing: An Effective Technique Plagued By Deceit
When we have to choose between products of equal price and quality, most of us pick the one that’s the most ‘environmentally friendly’. As consumers become more aware of the effects their purchases...
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Marketing Moment: Build Anticipation and They Will Come
My dad is a Realtor. Last week he listed a home in a popular Denver neighborhood. Rather than opening it up for showings right away, he decided to keep it listed for the week and not allow anyone to...
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